According to authoritative statistics, 2016 global baking industry scale, China to 25.182 billion US dollars ranked second in the world, second only to the United States. At the same time China's baking industry in recent years, rapid growth, 2011 - 16 compound annual growth rate of 11.93%, ahead of the top five market size of the other four countries. In China, bakery products are rich, including traditional Chinese dessert cakes, Western cakes, bread, biscuits, etc., of which the bread industry is very rapid development.
It is reported that China's bread industry for several years to maintain double-digit growth, growth rate is stronger than most industries. China's bread industry as a relatively young growth industry, the competitive landscape is also more chaotic, according to the statistics of China Food News, China has tens of thousands of bread manufacturers have access to food production permit qualifications. However, the industry is extremely fragmented, the future concentration to be improved, the pattern of chaotic state to be changed.
At present, the bread industry is being implemented in two modes, namely the central factory processing wholesale mode and chain stores. Combined with the current situation, the industry believes that the central factory wholesale model of its high profitability, significant advantages of scale effect is more suitable for China's bread enterprises are still in the national expansion of the development stage. The future, through the central factory wholesale model to achieve national expansion, occupy a higher market share, squeeze with the industry's weaker competitors, to the enterprise visibility and brand strength to enhance the industry to achieve concentration.
In addition, combined with the current situation, relying on business super, convenience stores, electricity and other diversified channels deep plowing, the central factory wholesale model easier to sink to the second and third tier cities, to achieve national expansion. And the industry will be the current central factory and franchise model and the development of the Japanese Nagasaki bread compared to the two models that the depth of integration is a major direction for future development, and grasp this direction, will be able to occupy in the competition favorable status.
There is no doubt that baking food has entered the development of the victory period, the future glory already can expect, in the baking business also need to mention one thing is baking equipment. "Boring is a fun industry, compared with other food, the requirements of the tool and equipment is very high, such as a small electronic scale, it must be convenient and Accurate, if the measurement of a little mistake, it will affect the final product quality. Small electronic scales are so important, let alone big ovens.
In the baking process, the need to use a lot of baking equipment. First, professional equipment such as oven, roasting machine, bread machine, tunnel furnace, cake machine, and so on, some simple gadgets, such as electronic scales, whisk, rubber scraper, stainless steel cooking pot, oil-absorbing paper and cooking paper, , Biscuits, stereotypes equipment, mixing equipment, refrigerated preservation equipment, and so on. In our previous production model mentioned in the central factory, the production line is the most basic, and thus professional, efficient baking equipment and production line is an indispensable part of this production.
Although China's bakery equipment manufacturing has achieved some success, but compared with foreign enterprises there is still a big gap. Low technical value, low value-added products, mainly in the low-end products, mostly in the low-end value chain, lack of research and development capabilities, has long been to imitate the production model, product homogeneity is serious, leading enterprises often Into a vicious cycle of low-cost competition, the survival of the situation worse. To this end, the scale of enterprises must take the lead in this high-end product direction, strive to enhance the domestic baking machinery industry level and competitiveness. Small and medium enterprises will have to pay attention to professional production, do fine and stronger, make efforts to improve management, improve the process, improve product quality and taste and competitiveness, and strive to enter the high-end equipment business team. At the same time, industry-wide innovation and R & D must pay attention.
This article is reproduced in the happy baking network